Heledd Roberts: People Need To Care More About Flytipping – Because I’m Hawt And Have Rabies Teeth!

This would be funny if it wasn’t so pathetic much, even by the BBC’s low standards.

Fly tipping and anything to do with cleaning up the environment is usually the preserve of thirty plus males who can’t get jobs elsewhere and can’t complete sentences without swearing at least twice as some sort of alternative punctuation, as anyone familiar with your average recycling centre will tell you.

Excuse therefore the reflex cynicism the above piece provoked which was headlined by an attractive blonde with the sort of white teeth only found on Rylan Clark Neal and old DEFRA rabies posters.

Suddenly that poster doesn’t seem quite so scary in context.

Back to the BBC, and Heledd Roberts was centre to the BBC story about fly tipping being the most important issue affecting Wales at this time, rather than say homelessness or unemployment.

See the sleight of hand, saying that Heledd Roberts is the daughter of a recycling centre owner? Why not interview someone who is actually working at the recycling centre? Because they look like a bag of spanners?

Now for the best bit – the real reason Heledd was chosen to be interviewed for this:

Seems like there’s more than one set of veneers in this article, namely that of the BBC with proper journalistic standards of fessing up whether any of their interviewees have direct involvement with the corporation, which according to Ms Roberts own LinkedIn account they most certainly do.

It isn’t illegal to interview your own journalists, but it is beyond bloody poor form to do so while trying to give the impression their connection to the story is in an entirely different personal or professional capacity altogether to the one it is stark staring obvious to be the case. Some would even argue such a piece is little better than gonzo journalism.